Social Media Consultant

The more I tweet, the more I realize that in the vast majority of cases, people no longer check each and every link in each email notification they receive about a new follower, to decide if they should follow back. I know I don’t! I used to do this in the past – I would go to each Twitter account who had followed me to see if we share the same interests. I even used to go visit people’s websites to make sure we were a good fit. Based on this research, I used to make my decision whether to follow them back or not.

Continue reading “They Didn’t Follow You Back? Chances Are, It’s Not Personal” »

You’ve decided to go ahead and add a blog to your company’s website. You also started a Twitter account and a Facebook page, and have hired a social media consultant to manage those for you. Or perhaps you have hired a full-time social media manager.

If you’re like most companies, you’ve done all that hoping that your social media efforts would serve as a lead generation tool. However, most companies – at least those cited in the survey – report that this is not always the case.

Continue reading “Does Social Media Work for Demand Generation?” »

“Like it or not, social media is – in part – a competition. It’s a game… The only way to get recognized in the social cloud is to have more friends, more influence, more followers, more badges, more everything.” (Mashable)

It’s true – social media is in part a game, and I very much dislike that aspect of social media.

Continue reading “Social Media is a Game” »

Occasionally, I come across a fellow blogger who announces in apparent disdain, “I don’t do SEO.” As if SEO, or search engine optimization, is somehow a bad thing to do, proof that you’re not a true writer, because real writers are artists, they create, and you can’t be a true artist if you engage in something as technical as SEO.

Continue reading “SEO Is Not A Dirty Word” »

Were you surprised to learn that Twitter users are more into broadcasting and less into networking? Anyone who’s been on Twitter for longer than a week can see that most people use Twitter to share links with others or to report on their activities – Twitter is not a very interactive platform despite built-in tools such as “reply” and “retweet.”

Continue reading “Twitter Not Very Social” »