Comments for Social Media Consultant

Comment on Twitter: Sometimes “Boring” and “Dry” is Fine by Barbara Swafford

Barbara Swafford — Mon, 06 Sep 2010 09:57:32 +0000

Hi Vered,

I can see how this technique would be helpful to corporate clients. They want to keep their name/brand out there, but prefer not to get TOO personal. Plus, once they put it “out there”, it’s out there and it would be difficult to retract something they inadvertently said in haste.

Comment on Twitter: Sometimes “Boring” and “Dry” is Fine by Moe

Moe — Sun, 05 Sep 2010 02:05:22 +0000

Hello Vered,

What you are saying is true, companies and corporates are still afraid to go social although its a “socializing” platforms that they are using to PUSH updates rather than engage…

Its about time until the old rules of marketing & pr vanishes away with the upcoming new generation … hopefully hehe!

I wounder when would they drop off dress codes and allow us to wear what we are comfortable with, a decade or two … perhaps?

Comment on Twitter: Sometimes “Boring” and “Dry” is Fine by Vered DeLeeuw

Vered DeLeeuw — Mon, 30 Aug 2010 21:33:20 +0000

Interesting, John! I guess different tactics work for different industries.

Comment on Twitter: Sometimes “Boring” and “Dry” is Fine by John Hoff

John Hoff — Mon, 30 Aug 2010 15:55:33 +0000

Hi Vered,

I’ve noticed this in the hosting industry. Go to a web host and look at their Twitter page. It seems 90% of their tweets are about promotions, server info, etc. Rarely do I see the more conversational approach.

This also is true for hotels here in Vegas. Since I live in Vegas and I’m on Twitter I’ve taken a moment to visit some of their Twitter pages. It’s all about the corporate stuff and no conversations… and when there are conversations, it’s because someone asked a question about their services.

Comment on Social Media for Customer Service by Marius

Marius — Mon, 30 Aug 2010 09:37:23 +0000

Well..i had very similar situation, i bought a product, I got completely different thing as I was expecting to get, So I email the customer support like 3 or 4 times in a one week period and didn’t get any response back. So i said to my self i am gonna be polite ant send PM on FB, guess what?No response..So that was my last step and I post the situation on the wall. And i got some people saying what they didn’t get their money back and no response from the customer support. I am not gonna name name person from whom i bought that e book, but most of the business person know that guy.He is really famous. And now i am not feeling good about this person, about his whole company. I think companies really need to emphasize the customer support, o even create a separate page for that.Other wise social media can work not to brand you, but to poison your business name.

Comment on Social Media for Customer Service by Vered DeLeeuw

Vered DeLeeuw — Thu, 26 Aug 2010 22:13:30 +0000

Hmmm.. haven’t thought about that but you’re right – it was a good idea to take it offline and it still showed they responded and cared.

Comment on Social Media for Customer Service by Barbara Swafford

Barbara Swafford — Thu, 26 Aug 2010 07:13:31 +0000

Hi Vered,

That’s true. Social media can be used to show customers (and potential customers) how you deal with a complaint, which in turn can improve your image. (It shows you’re listening.)

With regard to the woman who complained about the yogurt, I actually like how the company took “it” offiline. My thought is if they offered to send her coupons or whatever on Facebook, others might jump on the band wagon and say, “me, too”, when in fact all they’re looking for is a freebie.

Comment on How NOT To Tweet by Farouk

Farouk — Mon, 16 Aug 2010 09:12:17 +0000

yes you are right

Comment on Seven Reasons Your Social Media Campaign Isn’t Working by Vered DeLeeuw

Vered DeLeeuw — Wed, 11 Aug 2010 22:15:33 +0000

Ricardo – exactly. This is about building a relationship and it takes time.

kevin, I read an article today that said most people follow brands for news and coupons – so broadcasting is OK – however that article added, and I agree, that interacting can enhance loyalty to the brand, so much so that people would really hesitate before buying something from a more-distant (in terms of social media interaction) competitor. So yes, interacting can add a lot of value.

Comment on Seven Reasons Your Social Media Campaign Isn’t Working by Kevin Cimring

Kevin Cimring — Wed, 11 Aug 2010 18:41:08 +0000

Hi Vered – this is a great post that is directly on the mark. Interacting in the social media universe takes time, time time!! One of the most important aspects overlooked by corporate campaigns is the “broadacsting vs interacting” point that you have mentioned above.
Thanks for sharing your quality insights.