Twitter

Using Twitter for Customer Service

One of the best uses of Twitter for businesses, small or big, is to monitor what their customers are saying about them and to respond immediately. In fact, Twitter enables people to connect with brands on an unprecedented level and to have their problems solved in a way that traditional customer service is unable to [...]

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Twitter Adds New Features for Businesses

businesses have been using Twitter for a long time now. The microblogging site, originally intended to enable people to keep in touch with friends and family by tweeting short answers to the question “What are you doing now?” has long evolved beyond its original purpose. For businesses, it has become a tool for engaging customers, [...]

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Twitter Etiquette

Like everything in business, and in life, Twitter has a certain etiquette that you need to follow if you want it to work. I’m actually in the process of writing a detailed Twitter manual for a client, but in the meantime, it’s easiest to explain proper Twitter etiquette by talking about a couple of things [...]

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Seth Godin Not On Twitter

Mr. Godin explained in a blog post today that to him, Twitter is no more than a platform where he reposts links to his blog posts using an automated tool. Mr Godin added that he’s focused on his blog and on his books, and “alas can’t tweet and do that at the same time.” I [...]

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Explaining Twitter

I enjoyed reading today’s post on the Twitter blog. It provides an interesting glimpse into the success and virality of Twitter – a success that is just as much user driven and defined as it is company defined. Twitter was never meant to be used the way it is being used. Twitter was meant to [...]

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Twitter’s Fight Against Spam Goes up a Notch

Twitter recently added a “Report [X user] for Spam” link to users’ profiles. This makes reporting spam accounts easier than before – up until now, you had to report spam messages via a @spam direct message. This is definitely a step in the right direction – Twitter spammers, who mass follow users in an effort [...]

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“Twitter is Dead” is a Strong Statement

In InfoWorld last Friday, Robert Cringley declared Twitter as dead. “Oh sure, it seems lively enough. But now that spammers and scammers have their hooks into Twitter, it’s doomed. And much of the blame lies with Twitter itself.” Cringley is obviously upset that a lame, barely-functioning startup with no business plan and no revenue is [...]

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Use Twitter to Connect with your Customers

When I received an automated message from the UPS saying that I have to sign on tomorrow’s delivery and that delivery window is from 8am until 7pm, I tweeted it immediately of course – how ridiculous is it to expect customers to stay home the entire day to receive a delivery?   Now, the issue [...]

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Twitter Is A Free Advertising Tool

Mashable today are mentioning new research that shows about 20% of all tweets mention products and brands, which makes them, essentially, free brand advertising. Tweets that mention products can be positive (“I love my new gadget”) or negative (“food at that restaurant was horrible”), but researchers say a large number of the product mentions were [...]

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Twitter: Your Target Market Is Already There

According to new research, Twitter will reach 18 million active users by the end of 2009. What does this mean for you? It means that your target market is probably already on Twitter. Or if they’re not on Twitter yet, they will soon be. Which means you should be on Twitter too. Twitter is conversational [...]

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