Ask any social media consultant and they’ll tell you that Twitter needs to be conversational. To make the most out of Twitter, you shouldn’t be just broadcasting your messages – you should also be interacting with others, responding to their tweets, answering their questions, being helpful.
The best Twitter accounts are those that have a mix of broadcasting and interacting, and especially those that add the occasional personal tweet to the mix, making even a corporate account appear more human and more approachable.
I'm Vered DeLeeuw, a blogger for hire and a social media consultant. My social media campaigns increase brand awareness and loyalty, improve search engine rankings, and drive targeted traffic to my clients' websites.
