One of the arguments in favor of using social media even when you don’t see clear ROI in terms of dollars and cents is that social media has value beyond dollars and cents, and one important aspect of this value is risk control. This means that when you have a social media presence, and a [...]

When hiring a social media consultant and starting a social media campaign, it’s very important to define what would be considered success, and it’s always good to tie social media success to business parameters. But for most businesses, deciding that “success” means being able to show that a social media budget of $10,000 per year resulted in, say, annual sales of $40,000 would be impossible. Even my most successful clients, the ones who see direct correlation between their social media presence and increased sales, can’t usually quantify it that accurately.

I have a coupe of clients who sell products for moms. These clients are trying to get into social media. Specifically, they are trying to get mom bloggers to notice them and follow them, and boy is it hard.

The thing is, both of these clients are VERY legitimate businesses. They are legit and interesting and want to contribute – but the people on social media in general, and mom bloggers in particular, are suspicious.