On this page the following entries were made in the “Social Media” category.
Archive for “Social Media”
Social Media for Customer Service
The above screen shot from the Facebook page of a yogurt brand beautifully demonstrates how a brand’s social media page can be used by a frustrated customer to complain. While this may seem damaging to the brand, I believe that the prompt response by the brand’s social media consultant is, in this case, beneficial to the brand and reinforces its image as a brand that cares about its customers.
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Social Media Marketing: Benefits Beyond Dollars and Cents
More and more thought leaders and analysts are saying what many social media consultants have been saying all along: social media marketing offers benefits beyond those that can be immediately quantified in dollars.
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Seven Reasons Your Social Media Campaign Isn’t Working
When hiring a social media consultant and starting a social media campaign, it’s very important to define what would be considered success, and it’s always good to tie social media success to business parameters. But for most businesses, deciding that “success” means being able to show that a social media budget of $10,000 per year resulted in, say, annual sales of $40,000 would be impossible. Even my most successful clients, the ones who see direct correlation between their social media presence and increased sales, can’t usually quantify it that accurately.
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Social Media is a Game
“Like it or not, social media is – in part – a competition. It’s a game… The only way to get recognized in the social cloud is to have more friends, more influence, more followers, more badges, more everything.” (Mashable)
It’s true – social media is in part a game, and I very much dislike that aspect of social media.
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Social Media Lack of Trust
I have a coupe of clients who sell products for moms. These clients are trying to get into social media. Specifically, they are trying to get mom bloggers to notice them and follow them, and boy is it hard.
The thing is, both of these clients are VERY legitimate businesses. They are legit and interesting and want to contribute – but the people on social media in general, and mom bloggers in particular, are suspicious.
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