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	<title>Social Media Consultant &#187; Social Media ROI</title>
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		<title>Social Media: Measure Results, Not Activities</title>
		<link>http://www.socialmediamarketingexpert.net/2011/04/social-media-measure-results-not-activities/</link>
		<comments>http://www.socialmediamarketingexpert.net/2011/04/social-media-measure-results-not-activities/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 12:00:18 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>
		<category><![CDATA[social media results]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=573</guid>
		<description><![CDATA[It's easy to measure activities. When you engage with a social media expert, they might promise you, in their proposal, "10 weekly tweets" or "at least 2 daily Facebook postings" (hopefully you will NOT see the latter, as too-frequent postings on Facebook are a surefire way to get fans to UNlike your page). 

But is this really what you want to measure?]]></description>
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		<title>Measuring the ROI of a Social Media Campaign</title>
		<link>http://www.socialmediamarketingexpert.net/2011/01/roi-social-media-campaign/</link>
		<comments>http://www.socialmediamarketingexpert.net/2011/01/roi-social-media-campaign/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 12:00:57 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=549</guid>
		<description><![CDATA[Many social media campaigns are very exciting, and many will provide you with a return on your investment that can&#8217;t really be measured with dollars and cents, such as enhancing your brand image or getting the word out there about your product. But sometimes, you can and should try to estimate the benefits of a [...]]]></description>
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		<title>Twitter for Lead Generation</title>
		<link>http://www.socialmediamarketingexpert.net/2010/11/twitter-lead-generation/</link>
		<comments>http://www.socialmediamarketingexpert.net/2010/11/twitter-lead-generation/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 12:00:07 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=534</guid>
		<description><![CDATA[The more I use social media for marketing, the more I find that more than anything else, social media works for branding. Social media enables us to create or strengthen an image, to establish a brand as a pioneer, as a thought-leader, or simply as a very cool brand that people genuinely want to follow and interact with. 

Social media is also great when it comes to building loyalty and retaining customers, turning them into fans and ambassador for your product. 

When it comes to lead generation, the connection between using social media and getting leads is not that clear, and the connection between social media and growth in sales or revenue is even less clear. 
]]></description>
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		<title>Does Social Media Work for Demand Generation?</title>
		<link>http://www.socialmediamarketingexpert.net/2010/07/social-media-demand-generation/</link>
		<comments>http://www.socialmediamarketingexpert.net/2010/07/social-media-demand-generation/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 07:01:47 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=479</guid>
		<description><![CDATA[You've decided to go ahead and add a blog to your company's website. You also started a Twitter account and a Facebook page, and have hired a social media consultant to manage those for you. Or perhaps you have hired a full-time social media manager.

If you're like most companies, you've done all that hoping that your social media efforts would serve as a lead generation tool. However, most companies - at least those cited in the survey - report that this is not always the case.]]></description>
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		<title>How to Eliminate Social Media Waste</title>
		<link>http://www.socialmediamarketingexpert.net/2010/06/how-to-eliminate-social-media-waste/</link>
		<comments>http://www.socialmediamarketingexpert.net/2010/06/how-to-eliminate-social-media-waste/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 07:01:02 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>
		<category><![CDATA[social media waste]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=435</guid>
		<description><![CDATA[Social media is a powerful tool, but it also has the potential of wasting so much of your time that it's not really worthwhile. Getting traffic and leads is great, but to determine your ROI, you need to ask yourself how much time you've spent on the activities that have generated those leads. Social media is vibrant and addictive. It's very easy to get sucked into wasting precious time on Twitter or on Facebook. Here are a few tips for avoiding social media waste:

(If you use social media for fun and leisure, please don't read this article).]]></description>
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		<title>So, Do You See Any Results Yet?</title>
		<link>http://www.socialmediamarketingexpert.net/2010/05/social-media-results/</link>
		<comments>http://www.socialmediamarketingexpert.net/2010/05/social-media-results/#comments</comments>
		<pubDate>Mon, 03 May 2010 07:01:37 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>
		<category><![CDATA[social media results]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=370</guid>
		<description><![CDATA["How is Twitter going for us? Do you see any results?" The client asked me. Now, this is a fair question to ask - but we've only just started our social media campaign. To be exact, we started it two months ago.

This is a common scenario and it is best addressed at the beginning of the relationship. There are two main issues that need to be addressed with clients.]]></description>
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		<title>Social Media ROI: Real Life Examples</title>
		<link>http://www.socialmediamarketingexpert.net/2010/04/social-media-roi-real-life-examples/</link>
		<comments>http://www.socialmediamarketingexpert.net/2010/04/social-media-roi-real-life-examples/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 14:00:33 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=294</guid>
		<description><![CDATA[Everyone likes to say how difficult it is to measure social media ROI, how social media is about conversations and long-term relationship building and so cannot be measured and quantified, especially since it takes so long to build social media relationships (just as it takes a long time to build trust in real life). It&#8217;s [...]]]></description>
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		<title>Social Media is a Process</title>
		<link>http://www.socialmediamarketingexpert.net/2009/12/social-media-process/</link>
		<comments>http://www.socialmediamarketingexpert.net/2009/12/social-media-process/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:00:20 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=175</guid>
		<description><![CDATA[I was nodding my head enthusiastically as I was reading Seth Godin&#8217;s simple yet brilliant observation that companies have a hard time with social media because it&#8217;s a lengthy process rather than a short, well-defined event. No doubt, events are easier to manage because the time lapse between the event (a conference) and the results [...]]]></description>
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		<item>
		<title>Social Media ROI</title>
		<link>http://www.socialmediamarketingexpert.net/2009/10/social-media-roi/</link>
		<comments>http://www.socialmediamarketingexpert.net/2009/10/social-media-roi/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:00:59 +0000</pubDate>
		<dc:creator>Vered DeLeeuw</dc:creator>
				<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.socialmediamarketingexpert.net/?p=62</guid>
		<description><![CDATA[Can you measure social media ROI? What are the success criteria for your social media efforts? And if you can&#8217;t measure success, aren&#8217;t you wasting your time engaging in social media? These are the most important questions your social media expert needs to answer before you hire her. Surprisingly, many social media marketers dislike the [...]]]></description>
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