On this page the following entries were made in the “Social Media ROI” category.
Archive for “Social Media ROI”
Does Social Media Work for Demand Generation?
You’ve decided to go ahead and add a blog to your company’s website. You also started a Twitter account and a Facebook page, and have hired a social media consultant to manage those for you. Or perhaps you have hired a full-time social media manager.
If you’re like most companies, you’ve done all that hoping that your social media efforts would serve as a lead generation tool. However, most companies – at least those cited in the survey – report that this is not always the case.
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How to Eliminate Social Media Waste
Social media is a powerful tool, but it also has the potential of wasting so much of your time that it’s not really worthwhile. Getting traffic and leads is great, but to determine your ROI, you need to ask yourself how much time you’ve spent on the activities that have generated those leads. Social media is vibrant and addictive. It’s very easy to get sucked into wasting precious time on Twitter or on Facebook. Here are a few tips for avoiding social media waste:
(If you use social media for fun and leisure, please don’t read this article).
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So, Do You See Any Results Yet?
“How is Twitter going for us? Do you see any results?” The client asked me. Now, this is a fair question to ask – but we’ve only just started our social media campaign. To be exact, we started it two months ago.
This is a common scenario and it is best addressed at the beginning of the relationship. There are two main issues that need to be addressed with clients.
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Social Media ROI: Real Life Examples
Everyone likes to say how difficult it is to measure social media ROI, how social media is about conversations and long-term relationship building and so cannot be measured and quantified, especially since it takes so long to build social media relationships (just as it takes a long time to build trust in real life). It’s [...]
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Social Media is a Process
I was nodding my head enthusiastically as I was reading Seth Godin’s simple yet brilliant observation that companies have a hard time with social media because it’s a lengthy process rather than a short, well-defined event. No doubt, events are easier to manage because the time lapse between the event (a conference) and the results [...]
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