Social Media Consultant
SEO

Occasionally, I come across a fellow blogger who announces in apparent disdain, “I don’t do SEO.” As if SEO, or search engine optimization, is somehow a bad thing to do, proof that you’re not a true writer, because real writers are artists, they create, and you can’t be a true artist if you engage in something as technical as SEO.

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While social media is mostly about getting your brand out there and having conversations with prospects and customers, it also helps with search engine optimization. Search engines, and especially Google, place a lot of value on backlinks. Regardless of how great your on-page optimization is, you need backlinks to convince G that your site is [...]

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I remember reading with great interest an interview with Leo Babauta of Zen Habits, posted a couple of months ago on ProBlogger, where he basically says to not bother with SEO and that instead we should strive to create useful content that people would want to bookmark on social media and link to. Another interesting [...]

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I happened to come across the Disney website games page the other day and noticed that the title tag has been optimized to include the following keywords: Games | Online Games | Games for Kids | Disney I thought it was interesting that a brand name such as Disney optimizes their site for general search [...]

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I’m not a great writer. I am, however, a very good online writer. There’s a difference: my writing will most likely never make you weep. But my writing will entertain you, inform you, offer you interesting ideas and solutions, and make you stay for a while rather than quickly click away. Writing for the Internet [...]

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