Kevin Cimring of Jemstep recently posted to his personal Facebook account a link to a Jemstep blog post, and explained, “I don’t usually update my facebook status with my work related stuff at Jemstep, but this new blog post by my colleagues is excellent!”
Which got me thinking. Is it OK to mix business and pleasure on Facebook? Those of us who own businesses tend to mix the two all the time – when you have a business you live and breathe the business, and even if legally speaking the business is a separate entity, emotionally you definitely don’t feel as if it is. Your business is often a part of you.
So it’s very natural for a business owner to post work-related stuff to her personal accounts in addition to personal postings.
Is it bad manners to do so?
Read the full article →
It depends.
Facebook pages are not as easy to grow as Twitter accounts, where you can actively follow people you’re interested in. Because there’s no way to reach out directly to people beyond those already on your network and invite them to join the page, many Facebook pages end up as no more than a place for the company employees to hang out – and even they don’t always show interest in doing so.
It goes without saying that your Facebook page should be interesting, vibrant and add value beyond your website or other social media activities such as Twitter. It’s also important to remember that Facebook is not an appropriate medium for all companies. It is perfect for companies who sell consumer products, but B2B companies should probably focus on LinkedIn and on Twitter instead.
Read the full article →
It seems like everyone these days grapples with the question of how to get more fans for their Facebook Pages. While Facebook pages are more appropriate for a business than a Facebook Profile, they do have the fairly major limitation of not being able to reach out to people and initiate a relationship with them. 
I'm Vered, a blogger for hire and social media consultant. I create and implement social media campaigns for my clients, with the goals of increasing brand awareness and loyalty, improving search engine rankings and driving targeted traffic to my clients' websites.
