Vered DeLeeuw

Why I Love Search Traffic

As a social media consultant, I manage all kinds of social media activities for my clients. But even though I think social media marketing is a great way to get exposure to new prospects and to deepen the loyalty of existing customers, I have to admit that there’s nothing like search engine traffic. The individuals [...]

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Facebook Privacy Changes: A Response to Google Plus?

Facebook has announced that it will change its privacy controls, so that they appear right next to each posting. This would enable users to choose who sees individual status updates, photos and profile info — when they share or afterwards. “With most of your controls now up front, your privacy settings page has been simplified,” [...]

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Social Media Pet Peeve: When Apps Post on Your Behalf Without Permission

I’m not even sure it’s a pet peeve, actually. It’s quite serious. When I recently joined a Twitter tool as a beta user, I found out later, after I had used it for a few days, that the tool used the permission I gave it to access my Twitter account to post on my Twitter [...]

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Social Media Is Just A Small Part of Your Marketing Mix

I wish I could tell you that by hiring me, you are going to eliminate the need to do any other type of marketing. But you won’t. By hiring me, or any other social media manager, you are adding to your marketing mix. You’re adding a wonderful, powerful, relatively affordable tool – but it’s an [...]

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How to Create a Viral Tweet

It’s fairly easy to go viral on Twitter. Of course, if you have a large following, it’s REALLY easy. But even if you don’t, the secret is to keep it short and sweet, to post something most people identify with, to ask them to retweet it, and – if budget allows – to give them [...]

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How Come I’m Not Getting More Facebook Fans?

A recent conversation between a potential client and myself: Prospect: “How did you manage to grow your client’s Facebook page so nicely? Is it because you engage fans with your postings?” Me: “Oh gosh, no. My postings are great and engaging, but they work to engage existing fans and keep them on board (provided I [...]

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Google+

Google is trying – again – to break into the social networking scene. Google+ is a social network that looks a lot like Facebook and enables sharing just like Facebook, but seems to offer more control over who sees your posts – a big advantage over Facebook and the famous, infuriating claim by Mark Zuckerberg [...]

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Oops! SEO Can Seriously Backfire

Be very careful with your SEO efforts and very choosy when it comes to the SEO company you hire (if you choose to hire one). A client of mine, unsatisfied with its Google rankings, hired an SEO company. The client’s website was result #11 – page 2 – on Google for their main keyword. Understandably, [...]

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