Twitter: Sometimes “Boring” and “Dry” is Fine
Ask any social media consultant and they’ll tell you that Twitter needs to be conversational. To make the most out of Twitter, you shouldn’t be just broadcasting your messages – you should also be interacting with others, responding to their tweets, answering their questions, being helpful.
The best Twitter accounts are those that have a mix of broadcasting and interacting, and especially those that add the occasional personal tweet to the mix, making even a corporate account appear more human and more approachable.
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