Social Media Consultant
Vered DeLeeuw

Ask any social media consultant and they’ll tell you that Twitter needs to be conversational. To make the most out of Twitter, you shouldn’t be just broadcasting your messages – you should also be interacting with others, responding to their tweets, answering their questions, being helpful.

The best Twitter accounts are those that have a mix of broadcasting and interacting, and especially those that add the occasional personal tweet to the mix, making even a corporate account appear more human and more approachable.

Continue reading “Twitter: Sometimes “Boring” and “Dry” is Fine” »

The above screen shot from the Facebook page of a yogurt brand beautifully demonstrates how a brand’s social media page can be used by a frustrated customer to complain. While this may seem damaging to the brand, I believe that the prompt response by the brand’s social media consultant is, in this case, beneficial to the brand and reinforces its image as a brand that cares about its customers.

Continue reading “Social Media for Customer Service” »

More and more thought leaders and analysts are saying what many social media consultants have been saying all along: social media marketing offers benefits beyond those that can be immediately quantified in dollars.

Continue reading “Social Media Marketing: Benefits Beyond Dollars and Cents” »

Another example of a completely useless Twitter account. Automated, broadcasting, annoying, no connecting or interacting. A waste of time!

Continue reading “How NOT To Tweet” »

When hiring a social media consultant and starting a social media campaign, it’s very important to define what would be considered success, and it’s always good to tie social media success to business parameters. But for most businesses, deciding that “success” means being able to show that a social media budget of $10,000 per year resulted in, say, annual sales of $40,000 would be impossible. Even my most successful clients, the ones who see direct correlation between their social media presence and increased sales, can’t usually quantify it that accurately.

Continue reading “Seven Reasons Your Social Media Campaign Isn’t Working” »