It seems like everyone these days grapples with the question of how to get more fans for their Facebook Pages. While Facebook pages are more appropriate for a business than a Facebook Profile, they do have the fairly major limitation of not being able to reach out to people and initiate a relationship with them.
If you have a Facebook Profile, you can friend people, and if you have a Twitter account you can follow people. But with a Facebook Page, you don’t have any simple way of growing your number of fans.
Here are a few things you CAN do:
1. Use Facebook ads to advertise your page. This is probably what Facebook wants you to do, and the reason they made it so hard for Pages to recruit fans in the first place.
2. Use a tool such as Involver.com Premium to install a coupon download tab and make it accessible to fans only. The last time I checked, I was told that cost is about $200 per month. In addition, you will need to design the graphics for the coupons and for the Facebook tab, and to write the tab’s copy. Research shows that enticing people with a coupon or a discount is the best way to get them to like your Facebook Page, and that the average Facebook fan provides a brand $136.38/year. So you need to do your own math and decide how much you’re willing to invest in recruiting more fans.
3. Run a contest. While a contest run on Facebook has several rules and limitations (you need a prior approval which can only be given through an account executive, meaning you need an advertising account with Facebook, and you need to use a tool such as Wildfire.com to run it), a simpler way to go about this is to run the contest on your blog (you have one, right?) and promote it on Facebook. In such cases, you do not need prior approval and you’re allowed to limit the contest to fans only. If the prize is attractive, you will likely see a nice growth in your number of fans.
4. Be awesome. Research keeps telling us that while coupons and discounts are the best ways to entice people to “like” your Facebook Page, many people become fans simply because they genuinely like the product or the brand and want to let their friends know about it.