Google has announced today that its new search index, Google Caffeine, is now complete. The main change is that indexing will now be continuous, whereas in the past it happened periodically.
From the Google blog: “With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.”
While this change makes a lot of sense and should help Google remain current in the face of growing use of social media sites as a source of information, I’m curious to know if this will impact new sites and make it easier for them to get indexed, or if this will only impact new information on existing, trusted sites.
Google had been fighting spammers and spam sites by giving a lot of weight to tenure – older sites with more backlinks are trusted more than new sites with few backlinks. Will this change now?
I'm Vered, a blogger for hire and social media consultant. I create and implement social media campaigns for my clients, with the goals of increasing brand awareness and loyalty, improving search engine rankings and driving targeted traffic to my clients' websites.
