While social media is mostly about getting your brand out there and having conversations with prospects and customers, it also helps with search engine optimization.
Search engines, and especially Google, place a lot of value on backlinks. Regardless of how great your on-page optimization is, you need backlinks to convince G that your site is legit, and if you can get high quality backlinks from reputable sites, that’s way better than those zero-pagerank sites that many SEO companies maintain for getting their customers tons of low-quality backlinks.
When you do social media properly, and by properly I mean produce high quality content and repost it to your social media accounts, those accounts that you maintain daily and keep them vibrant and engaging and engaged in what others are saying, after a few months people will start noticing you. Some of those people have blogs of their own, and if they like what you are saying, they will click that link on your bio and head over to your site and check it out.
If your site is good, they might link to it.
Case in point: a client has a highly authentic blog and Twitter account. Both are not big, but the client is a true expert at what she does and it shows. I manage her Twitter account, which only follows relevant people in her space. A few weeks ago, I started following someone that seemed relevant and interesting. A couple of weeks later, that someone published a new blog post on their own high-pagerank, high quality blog, where they mentioned my client’s blog and linked to it.
You don’t need more than a few of these high quality links to do really well in the SERPs.
So if someone ever wants to know why social media is important, or useful, you can add “it helps with SEO” to the list.
I'm Vered, a blogger for hire and social media consultant. I create and implement social media campaigns for my clients, with the goals of increasing brand awareness and loyalty, improving search engine rankings and driving targeted traffic to my clients' websites.
