Adding a blog to your website can make a real difference in terms of SEO:
1. Keywords. A blog gives you an opportunity to add fresh, keyword-rich content to your website. The more optimized content you have on your site, the easier it is for search engines to index it properly. For example, if you run an eCommerce site, there’s probably very little content on your site so very little for search engines to work with.
A keyword-rich blog is a great way to let search engines know exactly what your site is about. The fresh content also causes search engines to crawl your site more often. A static site gets crawled far less often than an active blog.
2. Backlinks. A well-written blog will make others want to link to your articles. Backlinks are a powerful SEO tool – much more so than basic on-page optimization. A few high-quality links from reputable sites can send you quickly to Google’s first page of results for your main keywords, especially if your keywords were used as the link’s anchor text.
3. Reputation. A high-quality blog shows prospects that you know what you’re talking about. The main reason I started this blog was to show people how much I knew about social media. I felt that my personal blog was not an appropriate place for this type of content, so decided to create a social-media-focused blog. Several of my clients are maintaining a blog for the same reason. Not all blogs generate leads (though many do), but almost all blogs have the power to turn leads into clients by demonstrating to prospects that you’re indeed an expert at what you do.
I'm Vered, a blogger for hire and social media consultant. I create and implement social media campaigns for my clients, with the goals of increasing brand awareness and loyalty, improving search engine rankings and driving targeted traffic to my clients' websites.
