businesses have been using Twitter for a long time now. The microblogging site, originally intended to enable people to keep in touch with friends and family by tweeting short answers to the question “What are you doing now?” has long evolved beyond its original purpose. For businesses, it has become a tool for engaging customers, listening to them and providing customer service.
The people behind Twitter are well aware of the fact that a large percentage of Twitter users are companies. They are now working on introducing business-specific features to the service, such as a tool that would enable businesses to identify who in the company is behind each tweet. This is a great idea, because it gives companies faces and makes them more approachable.
Charging businesses for some of these future business-specific features could be a great way for Twitter to finally start making some serious money.
I'm Vered, a blogger for hire and social media consultant. I create and implement social media campaigns for my clients, with the goals of increasing brand awareness and loyalty, improving search engine rankings and driving targeted traffic to my clients' websites.
