I happened to come across the Disney website games page the other day and noticed that the title tag has been optimized to include the following keywords:

Games | Online Games | Games for Kids | Disney

I thought it was interesting that a brand name such as Disney optimizes their site for general search terms. Theoretically they could have simply relied on name recognition and not even bother with SEO, and the fact that they do bother with SEO shows in my opinion how important on-page SEO is and that it really does work.

I’m not sure why, but occasionally I get the reluctant client who insists on leaving their title tags unoptimized – in most cases this means their title tags simply include the company’s name. This often happens when a client has a hard time deciding on their main keywords. when you can’t take action, the unfortunate default is inaction, and so these clients waste months with sites that are unoptimized for search and with Google analytics statistics that tell us that their search traffic comes from searches for their name, not from keywords – what a waste of using Google for lead generation!

My advice? brainstorm your options, then choose your three main keywords and include them in your title tags. Don’t worry too much about committing to a keyword you’re not 100% sure about – you can always change it later. In the meantime, start trying to rank for something other than your company’s name and don’t waste precious time allowing your competition to get ahead of you.

(Speaking of competition, looking at your already-optimized competitors’ sites is a great way to decide which keywords your business should target).