A recent significant milestone in online advertising was reported by Reuters in September: for the first time, UK Internet ad spend overtook TV ad spend.
Britain is a major market, and although TV ad spend in the United States is still significantly larger than online ad spend, it makes sense to assume we’re looking at a future global trend here.
With pay per click online advertising programs such as Google Adwords offering so much more control over ad spend and results than traditional advertising, I’m not surprised that the recession has pushed companies to use online advertising instead of buying expensive television ads.
In my opinion, this trend reflects on more than just ad spend: it’s another example of how the Internet is gradually becoming a major media outlet while traditional mediums such as print and TV are losing ground. Will be interesting to watch the story of the Internet continue to unfold over the next few years.
I'm Vered, a blogger for hire and social media consultant. I create and implement social media campaigns for my clients, with the goals of increasing brand awareness and loyalty, improving search engine rankings and driving targeted traffic to my clients' websites.
