November 2009

Social networking has a way of really sucking you in and causing you to share – sometimes too much and often with complete strangers.

The following tweet by Penelope Trunk has been discussed to death already, so I won’t get into the details of why she did it (she did provide an explanation) or of what exactly people thought about what they perceived as her over-sharing.

Penelops Trunk Tweet

I will however say this: in a way, blogging and tweeting for my clients is easy. These are corporate accounts and business-related materials which make it very easy to focus. When I provide social media services to clients, I know exactly what’s expected of me and I act accordingly.

Every company wants to have a blog and a Twitter account with a strong, personal voice – no one wants “dry” or “formal” – but no client will ever expect me to share personal stuff on their accounts.

When it comes to my own blog and Twitter accounts, things are different. There’s this expectation from bloggers to do deeply sharing on their blogs – it’s after all fascinating to read about someone else’s drama – but of course when you do share, there’s backlash, especially against “mommy bloggers” who are perceived as “using” their kids to get online exposure and following.

My solution is far from perfect, because I choose to share very little, which makes my personal spaces on the Internet a little reserved, maybe even dry. But it works for me. It’s important to remember though that what feels like over sharing to one person may feel perfectly OK to another. We need to respect each other’s choices when it comes to how much we are willing to share online.

Mr. Godin explained in a blog post today that to him, Twitter is no more than a platform where he reposts links to his blog posts using an automated tool. Mr Godin added that he’s focused on his blog and on his books, and “alas can’t tweet and do that at the same time.”

I thought Mr. Godin’s observation was interesting, especially in light of this Mashable post, also from today, that explains how to utilize social media as a tool rather than succumb to its tempting distractions.

I resisted Twitter for a long time, sensing the incredibly high level of noise over there. Even after finally joining Twitter I changed my mind a couple of times and closed the account before finally settling on a level of participation that fits my personality (introverted) and lifestyle (busy).

I still consider Twitter a highly valuable marketing tool, especially for those of us who need to market ourselves (unlike Mr. Godin), but I freely admit: Twitter often gives me headaches! Real, physical, throbbing headaches.

As disciplined as one is about using Twitter, the very nature of the service makes it incredibly fragmented and full of continuous, unrelenting distractions. While one can and should have a strategy in place for using Twitter (goal, method of achieving said goal via Twitter), once you log in it’s hard to stay completely focused.

In my ideal world, I would use Twitter just the way Mr. Godin uses it. In my ideal world, I would also have no need for marketing. Alas, I do.

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