In a blog post today, LinkedIn has announced that the social networking site now has over 50 million users worldwide, about half of them in the Unites States.
LinkedIn is very different than other social networking sites in that it caters to professionals, and to professionals only. While there have been recent changes to make the site a little more Facebook-like (with avatars and status updates, for example), the site remains focused on connecting professionals with each other.
One of the best ways to use LinkedIn to promote your business is to join various professional groups that are relevant to your company, and start posting relevant links and info to those groups.
Don’t spam! Post only related info and join discussions started by others rather than always promoting your own content, product or service. Using LinkedIn this way will send highly targeted traffic to your website, which is exactly what using social media for business is about.
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I'm Vered, a blogger for hire and social media consultant. I create and implement social media campaigns for my clients, with the goals of increasing brand awareness and loyalty, improving search engine rankings and driving targeted traffic to my clients' websites.
