Facebook has recently announced that it has, once again, tweaked its news feed algorithm. For us social media folks, the main implication is that “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”
So while posting simple, text status updates is fine for individuals, Facebook discourages page admins from doing so. I actually agree with this one – as an individual user, my Facebook friends seem to like my text status updates; but as a page admin, I’ve definitely been focusing on posting high-quality images on Facebook and avoiding simple text posts – those seem to generate less involvement from fans.
One last tidbit of advice from Facebook that’s worth noting: when you share a link, it’s best to use Facebook’s default link-share, where a preview of the shared content is shown, rather than doing what you would normally do on Twitter – writing a summary sentence and adding a shortened link.
This won’t work if you’re posting a photo and want to add a link to your own photo – you would still need to embed a simple link into your Facebook post – but when sharing links, it’s good to know that Facebook will now give preference to link-share posts. In the past it felt as if the only thing worth doing on Facebook was posting photos – it will be good to be able to go back to sharing links and have them distributed to fans’ news feeds.
Normally I’m full of criticism towards Facebook, but in this case, I have to say that the algorithm change makes a lot of sense and seems to be well thought out (unlike many of Facebook’s other actions and changes). It seems as though they did their research and are truly trying to give users what they want, whether from individual friends or from pages.